Our animation styles are used to enhance the member’s experience. Animation serves many purposes—to create anticipation, give clarification, provide feedback, and help define hierarchy.

Design with motion in mind

Motion should not exist as an afterthought, but as a core part of how we design and ideate. When designing, consider how each element will behave and interact with the elements around it, as well as elements on new screens.

Our animations are:

  • Simple
  • Purposeful
  • Natural

Our animations are not: 

  • Superfulous
  • Frivolous
  • Exaggerated