Design Principles


Personas
Design for Weight Watchers members illustrated by product personas

Experience
Design for the the entire product experience rather than isolated needs

Context
Keep context in mind – where’s the member coming from and where are they going

The 80%
Optimize the design for the 80% use case - most members most of the time

Simplicity
Design for simplicity while supporting functionality, visual language and brand

Patterns
Design within the current product patterns when possible

Extensibility
Create new patterns when existing patterns don’t solve a new problem. New patterns should be consistent and extensible.

Platform
Patterns should follow the native platform while still serving the brand

Hierarchy
Clearly define hierarchy and level of detail on each screen - focus on the main objective

Empathy
Design with member empathy