Our illustration style is fun and delightful, but it should only be used in select situations to ensure that it stays fresh and surprising. Usage should be limited to important moments in a member’s journey when they have reached a milestone, or need extra encouragement.

Onboarding: New members are congratulated and greeted
Badges: Members are rewarded for reaching milestones
Errors: Some adverse events may be softened illustration
Empty States: Members are encouraged to take action


Examples of Usage
Stylistic Breakdown
  • Embelishments can make the scene feel lively
  • Use shapes to create highlights and shadows
  • Integrate subject matter in a fun way
  • Use flat colors when possible
  • Subtle gradients can also be used to introduce depth when needed
  • Use brand colors