Typography

Our primary typeface for web is Lato, but Marydale is sprinkled in to add warmth. Marydale is used primarily on the Marketing Site, which provides more opportunities for expressive type. For mobile web, Marydale is replaced by Lato Italic for cleanliness and legibility.

 
 

Lato-Light
font-size: 14px
line-height: 21px

Beyond the Scale is about making healthy eating simpler, finding ways to move more each day, and developing the inner strength to make positive choices for life. Plus, we'll give you more ways than ever to personalize your program, define your success, and feel motivated each and every day.
 
 

Lato-Light
font-size: 16px
line-height: 25px

Beyond the Scale is about making healthy eating simpler, finding ways to move more each day, and developing the inner strength to make positive choices for life. Plus, we'll give you more ways than ever to personalize your program, define your success, and feel motivated each and every day.
 
 

Lato-Light
font-size: 18px
line-height: 27px

Beyond the Scale is about making healthy eating simpler, finding ways to move more each day, and developing the inner strength to make positive choices for life. Plus, we'll give you more ways than ever to personalize your program, define your success, and feel motivated each and every day.
 
 

Lato-Medium
font-size: 14px
line-height: 21px

Beyond the Scale is about making healthy eating simpler, finding ways to move more each day, and developing the inner strength to make positive choices for life. Plus, we'll give you more ways than ever to personalize your program, define your success, and feel motivated each and every day.
 
 

Lato-Medium
font-size: 16px
line-height: 25px

Beyond the Scale is about making healthy eating simpler, finding ways to move more each day, and developing the inner strength to make positive choices for life. Plus, we'll give you more ways than ever to personalize your program, define your success, and feel motivated each and every day.
 
 

Lato-Medium
font-size: 18px
line-height: 27px

Beyond the Scale is about making healthy eating simpler, finding ways to move more each day, and developing the inner strength to make positive choices for life. Plus, we'll give you more ways than ever to personalize your program, define your success, and feel motivated each and every day.
 
 

Lato-Light
font-size: 12px
line-height: 15px

Beyond the Scale is about making healthy eating simpler, finding ways to move more each day, and developing the inner strength to make positive choices for life. Plus, we'll give you more ways than ever to personalize your program, define your success, and feel motivated each and every day.
 
 

Eyebrow
Marydale Regular
font-size: 28px

Headline
Lato Bold
font-size: 75px

 

Headline
Marydale Regular
font-size: 50px

 

Eyebrow
Lato Medium
font-size: 18px

Headline
Lato Light
font-size: 36px
 

 
Mobile

Eyebrow
Lato Italic
font-size: 18px

Headline
Lato Light
font-size: 40px

 

Headline
Lato Light Italic
font-size: 35px

 

Eyebrow
Lato Medium
font-size: 14px

Headline
Lato Light
font-size: 28px

 
Subscriber Site

Eyebrow
Lato Bold
font-size: 16px

Headline
Lato Bold
font-size: 36px

 

Eyebrow
Marydale Regular
font-size: 28px

Headline
Lato Regular
font-size: 29px

 

Subhead
Lato Regular
font-size: 24px

09_Subscriber_Headline3.png